Greetings!

We hope this note finds you well and that your academic year has started strong. As the landscape of higher education continues to evolve, so too does the role of marketing and communications in shaping institutional identity, driving engagement, and fostering trust. At WittKieffer, we are privileged to partner with visionary professionals who are not only navigating change but leading it—with creativity, strategy, and purpose. 

We continue to grow and evolve to meet the needs of our clients, explore emerging trend, and share transformational stories. We are fully invested in your success—and we’re thrilled to share it with you. 

 

See You Soon! 

Heading to the 2025 AMA Symposium for Marketing of Higher Education Conference at Maryland's National Harbor? Connect with Melissa Fincher, Marketing & Communications Practice Leader, from November 9 – 12.  

Insights

Allow us to share a few insights on higher education leadership in the current moment. The full repository is available here. 

  • Podcast: Rewriting the Rules in Higher Education: CASE's Teresa Flannery, Ph.D.
  • Leading Through Uncertainty: What Strong Leaders Actually Do
  • How to Align Your Leadership Teams in Troubled Times
  • 6 Tips for Recruiting Leaders in Uncertain Times
  • Supporting Employees in Times of Stress

Our Current Searches 

As the peak of fall recruitment season kicks off, we encourage you to review all open positions on the WittKieffer website. Please never hesitate to reach out about an opportunity that piques your interest or to suggest an aspiring leader who would excel in the role. 

Let me also encourage you to add or update your profile on the WittKieffer candidate portal. 

Carnegie Mellon University, Associate Vice President for Marketing and Brand Strategy 

James Madison University, Vice President, Strategic Communications and Marketing 

Chief Marketing and Communications Officer, University of Louisville (More info soon – reach out to Zachary Smith or Melissa Fincher with interest or nominations.)

 

As you consider a new leadership role, we encourage you to take advantage of these helpful WittKieffer resources. 

  • The Cover Letter: Valuable Real Estate for Your Application 
  • The CV and Cover Letter: A Strategic Partnership 
  • Building Your Reference List for Higher Education Leadership Roles  
  • Making the Move – Is it Right for Me, for My Family?  
 

Congratulations to Our Placements  

Our mission is to bring impactful leadership to our client organizations. Please join us in congratulating the following exceptional placements in the past year:  

Alfred University, Vice President for Marketing and Communications – Andrea Fagon 

Carnegie Mellon University, Associate Vice President for Strategic Communications – April Kaull 

Colorado College, Vice President of Strategic Communications & Marketing – Johanna Blickenstaff 

Furman University, Vice President for Marketing and Communications – Brian Edwards 

Indiana University, Associate Vice President, University Communications – Emily Sandberg 

Texas Southern University, Vice President of Marketing and Communications – Jennifer Stephens 

United Way of Metropolitan Dallas, Vice President of Marketing (to be announced soon!) 

University of California, Berkeley, Associate Vice Chancellor for Communications and Public Affairs – Aileen Zerrudo 

University of California, Berkeley, Chief Marketing Officer Haas School of Business – Joey Schmit 

University of Colorado Denver, Vice Chancellor for Marketing and Communications – Tammy Ewin 

University of Texas at El Paso, Associate Vice President for Enrollment Marketing and Creative Services – Sally Badoud 

Vanderbilt University, Chief Marketing Officer, Owen Graduate School of Management (to be announced soon!) 

 

Leadership Solutions

Leadership Advisory: WittKieffer is so much more than search. Our support doesn't stop at placing strong  people into leadership roles. Our advisors are former education leaders who understand and have lived the challenges and opportunities that leaders in higher education face. Advisory Solutions include: 

  • Leadership Coaching, focused on enhancing critical skills, fostering resilience, and driving performance 
  • Leadership Assessment, to support leadership selection and professional development 
  • Executive Development, to effectively deepen and broaden leaders’ capabilities while enhancing their impact 
  • Succession Planning, to clarify and align current and future strategic objectives for the presidential position 
  • Leadership Transition and Development, to ensure new presidents acclimate, grow, and make an impact from day one 
  • Cohort Development, bringing together leaders to create an inclusive environment to facilitate mutual growth 
  • Team Alignment, to unleash the power of executive teams in navigating complexity 
  • Culture Development, empowering leaders to attend to culture and change through their daily messages, choices, and behaviors 

Interim Leadership Solutions: Sometimes the need for interim executives or on-demand leadership arises unexpectedly. When it does, organizations seek expert leaders who can get up to speed rapidly, engage with teams empathetically, navigate ambiguity, and deliver desired outcomes—despite ongoing market, financial, or operational pressures. WittKieffer provides a comprehensive solution to interim and on-demand leadership, aligned to client needs.  

To learn more: https://wittkieffer.com/capabilities/solutions/interim-leadership  

 

Reach out to marketingcommunications@wittkieffer.com and explore how we can best strengthen your team at all phases of transition.  

Melissa Fincher
Principal and Practice Leader, Education Marketing and Communications
mfincher@wittkieffer.com